Women in Flavor & Fragrance Commerce (WFFC), founded in 1982, is celebrating 30 years of commitment to the professional development of women in the fragrance and flavor industry through its networking and educational programs. In honor of this momentous anniversary, WFFC has unveiled a new, contemporary brand identity and tagline, “Educating, Engaging, Empowering,” which symbolizes the WFFC’s ongoing mission. The contemporary logo consists of a floral shape made up of slices of fruit, which reflects the industries served. The icon is suspended just above the type to reinforce the feeling of progress in motion.